Top 5 Sales Funnel Software Tools For Marketers In 2021

Top 5 Sales Funnel Software Tools For Marketers In 2021

Hi, welcome.

In this article, I will be sharing with you the top 5 Best Sales Funnel Software Tools For Marketers in 2021.

I’ll be telling you what their features, pros and cons, and pricing are.

By the end of this article, you’d have gotten a clear view as regards which sales funnel software tool is best for you and why is that.

So, take a deep breath and follow me closely.

It is worthwhile to lay the basis as to what a sales funnel is and why you need one.

Sales are the pillar of any business. Without sales, businesses will die out. 

And on the other hand, getting the sales you need isn’t quite easy. It requires hard and smart work. 

You don’t want to lose any prospects who have shown interest in your products or services.

But then, HOW can you keep track of your prospects and actually convert them into paying clients? 

This is where a sales funnel comes in.


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What is a sales funnel?

A sales funnel is a standard procedure that shows the buyer’s journey towards purchasing your product or service.

The idea behind a sales funnel is similar to the physical funnel we’re more used to in that the high-end sales funnel is big or wide, attracting so many potential customers to the business, but getting small or narrow at the bottom.

And that’s because the number of prospects who stay and make the final purchase decreases as they progress through the stages.

Just as the name funnel suggests, it illustrates the number of customers who start at the tip of the sales process with the small percentage of people who end up making it to the buying stage.

That means that a sales funnel comprises different stages; upper, middle, and lower floor which shows the actual stages a prospect goes through before finally turning into a paying customer. 

Succinctly put, the sales funnel is more of a magnet attracting prospects to continue to revisit your business through a strategic approach thus becoming a potential buyer who ultimately buys. 


Why do you need a sales funnel? 

If you are selling something online in 2020, you need a sales funnel.

It’s that simple.

And for your online business to be successful, a sales funnel is one of your most assured tool. 

This is because consumers are more sophisticated than ever before. They do their homework. The take the time to identify their options and weigh the pros and cons of buying from various businesses. 

Ultimately, they purchase from businesses they trust.

That is to say, selling isn’t as simple as sending people to a landing page and telling them to buy.

There’s more to selling than just advertising. 

A sales funnel allows you to nurture leads into customers over time. 

Succinctly put, it provides you with the required sales process you need to convert cold prospects into high paying customers. 

A sales funnel grants you insight into who your customers are, what they need and which methods work best to convince them of your product or service. It helps you to Identify the different micro conversions preceding a purchase, and stimulate your leads to take action. 

By combining all these insights, you’ll be able to vastly refine your sales process and convert your potential clients into actual paying clients. 

Truth is, You need  a Sales Funnel software to build your funnel.

And quite honestly, there are plenty to choose from in the industry.

To make your research process quite easy and most importantly save you the time of rigorous research online, I have put together the top 5 Best Sales Funnel Software Tools in 2020.

Let’s start

Top 5 Sales Funnel Software Tools For Marketers In 2021


Founded by Russell Brunson and Todd Dickerson in the year 2014. ClickFunnels has been regarded as the pioneer of online sales funnel and as such awarded the credit of being one of the best sales funnel software tools. 

Its features are second to none. 

It easily helps you to create an advanced and functioning funnel with just a few clicks. 

It also allows you to customize your pages, send and collect emails, and offer so much more. 

ClickFunnels is a real definition of an ‘all-in-one’ solution.

Used by thousands of marketers, and proven to perform really well in a variety of situations, even the most complex ones.

That being said, it has so many features, mastering all of them might take some time, and could ultimately be somewhat distracting, frustrating, and unbearing.

Talking of the price, ClickFunnels is not a cheap software tool. 

It has so many features but then you have to pay the price too. 

You should also know that ClickFunnels is suitable for all kinds of businesses, but the quite hefty price and the slightly steeper learning curve make it fairly unsuitable for beginners. 

ClickFunnels features

As prior said, ClickFunnels has a lot of great features, below are the key features of clickfunnels:

  • Builder
  • Simple Drag and Drop Builder
  • Pre-built customizable templates
  • Affiliate management software
  • Membership site creator
  • A/B Split testing
  • Email and Facebook Marketing Automation
  • Advanced customization tools
  • “FunnelFlix” training resources
  • Also offers a WordPress plugin

ClickFunnels Pros

  • Great ‘all-in-one’ solution
  • Easy to use “drag n drop” page builder
  • In-depth analytics with A/B split testing
  • Great marketing features overall 
  • Good email automation tool (“Follow-up Funnels”). Other email providers can also be integrated.
  • Funnels can be shared (with other ClickFunnels users)
  • Mobile responsive
  • Great training and knowledge-base

ClickFunnels Cons

  • Might be frustrating especially for beginners due to its steep learning curve
  • Doesn’t support third-party hosting
  • Expensive compared to other tools
  • Lower plans has some limitations
  • No 24/7 support

ClickFunnels Plans and Pricing

ClickFunnels offers a 14-day free trial. 

When you exhaust that period, you are left with two plans to choose from. 

The main difference between the plans i lies in the number of funnels and pages you can create. 

One thing to note is that with both plans you can share funnels with others. 

Click funnels has the standard plan and the platinum plan. 

Standard Plan: $97/month (20 funnels and 100 pages max). 

It doesn’t have a “Follow-up Funnels” feature.

Platinum Plan: $297/month (unlimited funnels and pages).



GrooveFunnels is much more than just a sales funnel software tool. It offers incredible sets of features and built-in apps that make it a serious competitor with the likes of ClickFunnels and Kartra.

The tools is still being developed and new capabilities are added all the time.

However, when it comes to ‘all-in-one’ solutions, this is definitely a promising new product. 

GrooveFunnels includes a set of great suite of products like GroovePages, GrooveSell, GrooveMail, GrooveMember, Groove Video etc. 

GrooveFunnels allows you to create pretty complex funnels, and the fact that it integrates so many other functionalities makes it great if you want to manage all of your marketing in one place.

It’s great for small businesses and if you’re selling digital products and courses, it’s a solid option you should consider.

GrooveFunnels Features 

  • Drag-and-Drop page editor
  • Extensive suite of ‘add-on’ products
  • Pop-ups
  • Expertly designed templates
  • Free bandwidth and hosting
  • Landing pages
  • Conversion funnels
  • Webinar Funnels
  • Website builder
  • Powerful affiliate program
  • Membership platform
  • Email marketing platform
  • Shopping cart system
  • Video hosting
  • A/B Testing
  • Countdown timers
  • Various Integrations
  • ​Royalty Free Images

GrooveFunnels Pros

  • Great all-in-one platform
  • Extremely vast set of features
  • Easy to use
  • Unlimited funnels, custom domains and websites
  • Free hosting included
  • Good pricing (lifetime deal)

GrooveFunnels Cons

  • Choice of templates still a little thin
  • A few bugs as the software is still being developed

GrooveFunnels Plans and Pricing

Groove funnel majorly have three plan:

GrooveFunnels Silver

The GrooveFunnels Silver plan starts at $99 / month. This seems to be the starter plan associated with most sales funnel tools.

GrooveFunnels Gold

The GrooveFunnels Gold plan costs $199 / month.

GrooveFunnels  Platinum

The GrooveFunnels Platinum offers more advanced tools and features.



CartFlow is a WordPress plugin that is majorly used by e-commerce store owners to serve as a complement to other software such as WooCommerce.

In all honesty, CartFlow strongly focus on sales funnels, but it still really can’t be compared to all-in-one solutions such as ClickFunnels.

Cartflow mainly focuses on maximizing the customer’s checkout experience although it also has a solid automation and marketing features. 

This means that in order for you to create a proper sales funnel that encompasses all the needed components, you will still have to integrate Cartflow with other platforms. 

Also, its major focus is on e-commerce. Other users might not find it as effective as those who own eCommerce stores would. 

Features of Cartflow 

Below are the features embedded in the software tool called Cartflow :

  • Funnel builder
  • Ready made templates that work with all page builders
  • Conversion-focused checkout forms
  • One-click order bumps
  • Unlimited upsells / downsells
  • Cart abandonment automations
  • Analytics and tracking
  • Dynamic linking
  • Checkout custom fields

Cartflow Pros

  • It is easy to use
  • It encompasses a funnel builder + shopping cart software
  • It is built on WordPress hence, it has a great flexibility. 

Cartflow Cons

  • You will need to use it as a complement for other platforms to get the best of it. 

Cartflow Plans and Pricing

Cartflow only offers one plan. It currently cost $299/year. The plan includes the all the features highlighted.



This is also an ‘all-in-one” platform like ClickFunnels. 

While ClickFunnels is much more focused on funnels alone, while Kartra is a tool full of features.

It is very ease to use also. 

You can build the pages in the funnel, link them together, segment your customers, and track your results, all in the same software tool.

Kartra is a suite of tools that combines a variety of functions.

You could basically use Kartra to run your whole business and not be disappointed, if done well. 

The pricing plans are a little costly and justifiably so by the enormous amount of features embedded even at starter level.  

Kartra Features

  • Drag-and-drop page-builder
  • Sequence builder
  • “IF this / THEN that” automations
  • Incorporates email marketing platform
  • Lead tagging and segmenting
  • “Plug and play” pre-made funnels
  • Import and export campaigns
  • Campaign marketplace

Kartra Pros

  • It is a great ‘all-in-one’ platform
  • It has pro-looking templates for pages in the funnel
  • Hosts videos 
  • Great knowledge-base 

Katra Cons

  • It is not the simplest tool to use overall
  • It does not offer bulk uploading
  • It limits video bandwidth usage

Kartra Plans and Pricing

Kartra offers four different plans with either monthly or annual billing (25% discount).

Interestingly, the “Kartra Funnels” comes standard in every plan, even the lowest ones.

The main differences between each tier are in the number of leads you are allowed.

The lowest “Starter” plan has limitations on the max number of pages and products you are allowed.

Here’s a full breakdown of Kartra’s pricing structure:

Starter Plan: $99/month or $79/month (billed annually). Max 2,500 leads, 100 pages and 20 products.

Silver Plan: $199/month or $149/month (billed annually). Up to 12,500 leads, unlimited pages and products

Gold Plan: $299/month or $229/month (billed annually). Up to 25,000 leads, unlimited pages and unlimited products

Platinum Plan: $499/month or $379/month (billed annually). Max 50,000 leads, unlimited pages and unlimited products.



ThriveCart highly recommended when it comes to shopping cart software.

The software is extremely feature-rich. 

However, it is not an all-in-one sales funnel software. 

You can  add upsells, downsells and OTOs to your customer’s order, but ThriveCart still does not have some components that are essential in a working funnel.

ThriveCart is suitable for all kinds of businesses. It’s a robust platform that’s incredibly versatile and flexible. It also has many integrations which  make it suitable in almost any scenario. 

ThriveCart Features

  • Real-time metrics and forecasting
  • High-converting carts and upsells
  • Supports various payment options 
  • Bump offers
  • One-click upsell funnels
  • Popup or embeddable carts
  • Countless integrations
  • Native sales-tax calculation
  • Behavior rules
  • Built-in dunning
  • Affiliate-management system
  • Share checkout page functionality

ThriveCart Pros

  • Great interface
  • Great A/B testing feature
  • In-depth reporting (but easy to understand)
  • Affiliate-management system is huge
  • Very active FB community
  • Great support via email

ThriveCart Cons

  • You need to put in extra work to get your required look
  • Some integrations a little difficult to setup

Thrivecart Plans and Pricing

ThriveCart is currently offering a lifetime deal for its ‘regular plan’ at $495 (normally $95/month or $1950+/year).


The choice of the sales funnel to use is dependent on what business you are into. However, the above listed sales funnel software tools is the best in the industry. 

Once again, the choice of which is best for you is dependent on your business. 


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